FC Shakhtar Donetsk is one of the top football clubs in Europe located in Ukraine.

The club is constantly focused on developing and improving, both in the short term and long term. FC Shakhtar Donetsk is a club that understands the importance of defining and managing the strategic long term as much as managing the short-term challenges and operations.

LTT Sports was appointed to develop a club strategy for 2021-2027 with a 360-degree overview of its structure and operations but stopped due to the war.

• Aligning short-term, medium-term and long-term goals
• Assessing overall club management functions and operations within the broad strategic framework
• Updating and evolving standards for measurement
• Deriving insights impacting both on-field and off-field results

Our approach to assessing football clubs is based on extensive experience in football and other fields. We created a formal, structured and well adopted view of football, oriented on three key pillars of sport, business, and community.

With our expertise and skills in analysis, strategic modelling, and operational assessment, LTT Sports were well placed to help develop FC Shakhtar Donetsk’s future thinking.

• Complete analysis of the strategic objectives for each of the pillars with a vertical and horizontal perspective
• Workshop discussion on the key pillars including status and vision
• Delivery of written commentary and recommendations on each pillar with status and strategic objectives
• Best-in-class examples and industry performance indicators shared and explained to the Executive Team to set further targets
• Mitigating the working through the limitations of the Ukraine crisis

Malmö FF, is a professional football club and the most successful football club in Sweden in terms of trophies won.

We were commissioned to prepare an analysis of the football industry post COVID-19, based on three main revenue streams.

With our extensive network and knowledge of the European football industry, we had the information and experience needed to carry out a comprehensive analysis and provide qualified answers quickly and systematically.

By focusing on three core revenue streams, we were tasked to analyse potential scenarios and future possibilities in the uncertain reality of football following the crisis of the pandemic. Following a presentation of the analysis, we supported the club management and Executive Board by facilitating the discussion at the annual strategic Board workshop to validate strategic decisions through benchmarking and analysis.

As a follow up from the Board Strategy workshop discussions, we prepared a strategic summary and recommendations going forward

• Strategic revenue report including scenario predictions
• Tailor-made matrix of recommendations
• Annual Strategy Workshop session organised at the Eleda Stadium in Malmö
• Group discussion session with the Board Members to consider key outcomes
• Detailed analysis and benchmarking of club revenue performance across European Football
• Our assessment and recommendations resulted in Malmö FF having greater confidence and know-how of revenue analysis and are well into planning for post-covid scenarios

In 2019, after more than three years of consultation with national associations, clubs and European Club Association (ECA), a new format was developed by UEFA for the Women’s Champions League in 2019. Our managing partners were the main drivers for the UEFA Women’s Champions League competition reform, leading the overview of the sporting competition format and its commercial package.

The overall aim was to offer the opportunity for more top games between the women’s clubs on the European stage that would drive the development of women’s football forward and increase interest among fans and sponsors.

We ran consultations and workshops with multiple stakeholders to understand the current challenges and the desired future direction for the league. We conducted a valuation of the league, its competition format and commercial package to establish the best model moving forward. Our approach focused on enhancing and strengthening the League on every level from concept through to implementation and ongoing management.

We ran consultations and workshops with multiple stakeholders to understand the current challenges and the desired future direction for the league. We conducted a valuation of the league, its competition format and commercial package to establish the best model moving forward. Our approach focused on enhancing and strengthening the League on every level from concept through to implementation and ongoing management.

A more competitive and interesting format, implementing a group stage, and extending the access to more clubs across Europe. By increasing the sporting quality of the competition, this has become the premier women’s club football competition globally.

The new format doubles the reach and value of the UEFA Women’s Champions League with a 20% increase in the number of matches and gives the tournament more competitive games and increased visibility and quality.The changes have been well received by players, fans and clubs alike and the rise continues to show in the women’s game.